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Showing 1 to 2 of 2 for “"Bundling Strategies"”.
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Examining the Effects of Bundling Strategies on Travelers' Value Perception and Purchase Intention of a Vacation Package
… of vacation packages is a marketing tool called bundling, selling at least two separate products at one single price (Guiltinan, 1987). Sellers adopt bundling strategies in order to sell more at lower costs, to contract consumer surplus, and to create value for consumers. Consumers purchase a …
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Resource Modeling and Allocation in Competitive Systems
… projects: In the first project Bidding strategies and their impact on the auctioneer's revenue in combinatorial auctions, focusing on combinatorial auctions, we propose a simple and efficient model for evaluating the value of any bundle given limited information, design bidding …