Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 5 of 5 for “"Bud Light"”.
-
Catastrophic Progress: A Queer Materialist Analysis of the 2023 Trans/Bud Light Controversy
… a March Madness post on Instagram sponsored by Bud Light. The response from the conservative right was swift and extreme, galvanizing protests against Anheuser-Busch InBev and resulting in a massive loss in sales that is still discussed in news and pop culture circles today. The event offers …
-
An invitation to understand: An alternative approach to the corporate voice in public relations
… This thesis conducts a case study of the Bud Light brand's use of Twitter. The purpose of this thesis is to determine if the brand uses an invitational rhetoric approach, and, if so, explore how Bud Light uses this approach. The thesis also analyzes the implications of this approach for …
-
A behavior analysis of alcohol consumption and impairment at university parties
… In Experiment 1, three types of beer (Budweiser, Bud Light, and LA) were available in kegs labeled "A", "B", and "C". At a second party the kegs were labeled according to beer content (i.e., Budweiser, Bud Light, and LA). Results showed significant differences in drink choice across …
-
Discursive Diversity Strategy: Signaling Theory and Implications for Firm Value
… to reactions from its stakeholders, firms, e.g., Bud Light and Target have been forced to rethink the word choices, and subsequent actions, that reflect its attention to diversity. To frame these issues for strategy research, I propose that firms expand their strategies to include discursive …
-
The effect of alcohol strength on alcohol consumption: a pilot study
… most similar to the reduced-strength lager Bud Light® (BL). B was therefore instated as the control product for the pilot trial, alongside the pre-determined intervention product, BL. Study Two: Thirty-six frequent lager drinkers aged 18 years and over completed two pilot trial study …