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Showing 1 to 2 of 2 for “"Bubble tea"”.
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A case study of bubble tea shops in an American college town: Value of the ‘transcensemantic’ in transcreative strategy for development of intercultural consumer experiences
The surge in popularity of bubble tea, a product of Asian origin, throughout the United States in locations such as the college town of Urbana-Champaign, contributes to increased saturation in the market for intercultural goods and experiences. In this thesis, I approach this through the marketing …
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Estudio de prefactibilidad para la instalación de una barra de té al paso en Lima
… a different kind of beverage, which contains tea combined with fruit juice or milk and a special addition, tapioca pearls. This drink is called bubble tea, and has become very popular globally, being offered in multiple tea shops. For this reason, we believe it is convenient to install a tea …