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Showing 1 to 1 of 1 for “"Branding discourses"”.
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Semiotics and strategies of property marketing in a post-apartheid South Africa: a case of three selected areas in Cape Town.
… Property agents are continuously competitive in branding and positioning themselves, and marketing houses to a diverse and democratic society. The diversity of the population, fast urban growth, and changed living patterns shape the property marketing landscape. The real estate industry should be …