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Showing 1 to 2 of 2 for “"Branding and Marketing strategies"”.
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Unmasking Masks An Analysis of Psychological Physical and Virtual Masks as applied to Intellectual Property(IP) Character Design in Branding and Marketing Strategies
… metaphor comprising psychological, physical, and virtual forms, to explore their enduring cultural relevance and transformative potential in the digital age. Here, "masks" are understood not as literal facial coverings, but as symbolic constructs that mediate identity, representation, and …