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Showing 1 to 1 of 1 for “"Branding (Marketing); Social media"”.
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Consumer perception of the efficacy of social media branding by non-profit and for-profit organizations
… were to (a) examine if organizations using social media maintain relationships with their loyal consumers, and do not direct their marketing toward new consumers, and (b) determine if non-profit organizations use social media more effectively and issue stronger call to actions than …