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Showing 1 to 1 of 1 for “"Branding (Marketing); Clothing and dress--Marketing"”.
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The significance of integrated marketing communication techniques in the 21st century marketplace
… purpose of this study was to examine integrated marketing communication techniques used to develop successful apparel brands. This author researched existing data and explored the IMC development of three successful brand apparel companies: Nike, Ralph Lauren Polo, and Tommy Hilfiger. The study …