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Showing 1 to 8 of 8 for “"Branded content"”.

  1. Musicidad: Música y marcas en branded content. Sectores, formatos y significado (2009-2013)

    Sánchez-Olmos, Candelaria2015

    alicante

  2. Ad revolution or evolution? Typical ad representation and general ad attitudes influence the effectiveness of branded content = Reklám forradalom vagy evolúció? A tipikus reklámok reprezentációja és reklámmal kapcsolatos általános attitűdök befolyásolják a szponzorált tartalmak hatékonyságát

    Buvár, ÁgnesBudapesti Corvinus Egyetem2019

    corvinus Repository record

  3. Optimising video for e-commerce

    Connock, A2026

    … to directly buy. It is a new type of media content, resulting from the fusion of the retail, content creation and digital marketing industries, and it is enjoying rapid, global growth. But what kind of video works best in e-commerce? How is such video best produced and distributed? What are …

    salford Repository record

  4. Ο Μετασχηματισμός της δημοσιογραφίας στο ψηφιακό πέριβάλλον

    ΚΟΥΡΗ ΑΡΙΑΔΝΗ-ΣΟΦΙΑ, KOURI ARIADNI-SOFIA2026

    … ρόλοι, όπως οι δημιουργοί περιε-χομένου (content creators), οι επιδραστές (influencers) και οι δημιουργοί ενημερωτικού περιεχομένου (newsfluencers). Παράλληλα, η κρίση εμπιστοσύνης προς τα παραδοσιακά μέσα, η επισφάλεια στους ειδησεογραφικούς οργανισμούς, η ενίσχυση της οικονομίας της …

    athens Repository record

  5. Releitura da marca e inovação: as iniciativas no campo das headshops e growshops no Brasil

    Filippo, Enzo Wanick2024

    … de publicidade empregada, com a utilização do Branded Content.

    brazil-uff Repository record

  6. Sharing the love: Motivation and reward in brand-related user-generated content creation for social media

    Somerfield, KardiUniversity of Northampton2024

    … for creating unsponsored positive social media content about brands from the perspective of Content Creators and Social Media Managers. As the social media platforms’ algorithms increasingly suppress brand-created content to force paid-for business models, organic user-generated content (UGC) is …

    northampton Repository record

  7. Defining Acceptable Colour Tolerances for Identity Branding in Natural Viewing Conditions

    Baah, Kwame F M2017

    … between brand proofs and reproductions. Branded stationery and publications substrate corrections to achieve visual matches had acceptable colour difference thresholds of 9.5ΔE*ab for solid colours but only 2.5ΔE*ab. Substrate white point corrections on displays were found to be …

    arts-london Repository record

  8. Realidad virtual y publicidad transmedia. Un estudio multidisciplinar del advergaming inmersivo

    Martín-Ramallal, Pablo2020

    … estrechar los lazos emisor-receptor. El branded content, el transmedia, el storytelling o el advertainment, pasan a ser estrategias que fortalecen las acciones promocionales. Las narrativas simples, unidireccionales y monolíticas, han sido ampliamente superadas por críticas y complejas …

    cadiz Repository record