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Showing 1 to 1 of 1 for “"Branded User Generated Content"”.
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Sharing the love: Motivation and reward in brand-related user-generated content creation for social media
… for creating unsponsored positive social media content about brands from the perspective of Content Creators and Social Media Managers. As the social media platforms’ algorithms increasingly suppress brand-created content to force paid-for business models, organic user-generated content (UGC) is …