Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 20 of 27 for “"Brand value"”.
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Use of Event Studies to Estimate Brand Value: A Comparison of Methodologies
… some measure of post-event loss in shareholder value. In 1989 Mark Mitchell used an event study to estimate the impact of the 1982 Tylenol poisonings on Johnson & Johnson's share returns. Mark Mitchell was able to demonstrate that (1) Johnson & Johnson share returns were significantly impacted …
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Building Strong Energy Brands: Energy Brand Valuation Criteria to Enhance Understanding of the Foundations of Energy Brand Value
… have at their disposal for marketing efforts is branding. In recent years brands have become one of the biggest company assets for many firms, making it even more important for companies and brand owners to understand their brands’ values and the sources of brand value and brand equity for their …
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Branding CEOs : How relationship between cheif executive officers, corporate brands and stakeholders image can influence perceived brand value
… Officers (CEOs) have become recognised as brands in the academic and popular domain, but little is known about the relationship between these senior manager ¿brands¿ and the corporate brand of the organisation they represent. Since stakeholders associate the CEO¿s reputation with that of …
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The rise of the 'Instagram economy' phenomenon in a South African context : An exploration of how conspicuous consumption on Instagram contributes to brand value creation
The number of brands using Instagram as a branding tool is steadily rising and so too is the rate of brand related consumer Interactions on social media. The sociocultural shifts in behavioural norms on Instagram have facilitated an increase in social word-of mouth that is surpassing traditional …
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Using corporate social responsibility (CSR) to build brands : a case study of Vodafone Ghana Ltd
… the impact of CSR on organisational brand value. This thesis conceptualises CSR using the stakeholder theory approach as a brand building tool to increase organisational brand value emphasising the strategic importance of CSR and its potential to create mutually beneficial outcomes …
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Employer brand identification influence on total reward structure
… for employees based on their perceived employer brand value. This study investigates what influences a strong or weak employer brand has on the preference for total rewards. The results should assist remuneration agents in appropriately leveraging the company’s employer brand value, as a factor, …
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The influence of SMS advertising on online brand equity among students in the UK
… in the mobile industry, more and more brands are sending their advertising messages using consumers’ mobile phones. This growing interest is reflected in their allocated marketing budgets and expenditures, which shows that digital marketing and especially mobile advertising is booming. …
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Marketing Expenses, Brand Equity, and a Firm's Financial Value
… by interpreting strategic activities and brand equity in finance language. The first study focuses on the extent to which central brand equity dimensions (Differentiation, Relevance, Esteem, Knowledge, and Energy) influence downside risk, upside risk, and the differential between upside …
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Understanding merchant adoption of m-payments in South Africa
… speed of transaction, and service provider brand value. The key barriers to adoption include cost as well as trust and security. Based on our findings, implications for practice and future studies are suggested.
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Customer-based brand equity: The Effect of Destination Image on Preference for Products Associated with a Destination Brand
… competitive destination markets, destination branding techniques are becoming popular among destination marketers. The destination marketers tend to leverage their destination brand value to other products associated with the destination brand (referred to as brand extension). This thesis …
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The role of ecodesign in circular economy to improve the performance of enterprises in the fashion industry: a systematic review of literature
… engagement of all the parties involved in the value chain. Thus, businesses may achieve a competitive advantage, improve their brand value, and attain a better customer satisfaction.
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Mediating influences in intracommunity brand engagement: The performance of brand faces and brand heroes on the brand stage
… explores the relationship that forms between brand communities and those faces and heroes that represent the brand organisation. Previous research has focused on the direct relationships that individuals form with celebrities in the form of imagined parasocial or pseudo-relationships. The …
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Mediating influences in intracommunity brand engagement: The performance of brand faces and brand heroes on the brand stage
… explores the relationship that forms between brand communities and those faces and heroes that represent the brand organisation. Previous research has focused on the direct relationships that individuals form with celebrities in the form of imagined parasocial or pseudo-relationships. The …
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Social Identity Theory and Rebranding: The brand formerly known as Dunkin' Donuts
This study examines the impact that the rebranding of Dunkin' Donuts to Dunkin' has on brand perception, specifically in Generation Z and Millennials through the lens of social identity theory. Factors studied include visual brand identification, brand loyalty, purchasing habits, and perception of …
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The Impact Of Social Capital On Women’s Career Repositioning In Business
… implemented in the study included personal brand value, education, employer size, field of work, organizational level, and age. A quantitative study was conducted via an online survey of over two hundred women working within nearly fifty companies in a southwestern New York and northwestern …
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Investigating the brand image of Nigeria and its implication for marketing this country as a tourism destination: UK perspective
… there has been an increase in studies on branding and tourism consumer destinations. These studies identify the major brand-related factors or the key reasons for destination choice among tourists, but these studies are Euro-American-centric. Little is known about this subject in …
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Las señales de calidad de las franquicias y su relación con las decisiones
… up a business as franchise format, we prove that brand value, price through initial investment, ownership framework and profits of a franchise are signals used by the franchisee to assess franchise quality and to choose the most suitable one for their needs. Thus, this research wants to contribute …
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Social media & sports: an evaluation of the influence of Twitter and mobile apps on brand-related consequences
The goal of the sports brand is to create meaningful associations with fans that connect with their core values. A strong sports brand allows the consumer to incorporate the team into their day-to-day activities (Couvelaere & Richelieu, 2005, p. 25). Arvidsson (2006) suggests that consumers create …
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The Franchisor/Franchisee Relationship: The Antecedents and Outcomes of Perceived Franchisor Support
… by Schul, Little, and Pride (1985), and brand value/recognition as partially mediating the relationship between the attitude toward advertising and perceived franchisor support. </p> <p>The second essay is an exploratory study which examines perceived franchisor support and power leading …
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Unleashing knowledge in oil retailing : integrated knowledge sharing within the Japan Energy Corporation, retail marketing group
… increasing their intangible assets and corporate value. In spite of possessing traditional knowledge exchange systems characterized by face-to-face interactions in local communities, majority of Japanese organizations have been unaware of the significance of their knowledge assets. Today, most …
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