Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 4 of 4 for “"Brand valuation"”.
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Building Strong Energy Brands: Energy Brand Valuation Criteria to Enhance Understanding of the Foundations of Energy Brand Value
… have at their disposal for marketing efforts is branding. In recent years brands have become one of the biggest company assets for many firms, making it even more important for companies and brand owners to understand their brands’ values and the sources of brand value and brand equity for their …
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Optimising Brand Equity and Marketing Performance with Implications in Building and Evaluating A Premium Profit Brand Valuation Model
Brand equity is one of the most intangible and valuable asset for organisations as discussed within the marketing and accounting literature. Though practitioners are aware of the growing importance of brand equity in their organisations, they are seen to be reserved in their usage of brand …
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Valuing and managing brands: An internal accounting perspective. An empirical investigation of attitudes to internal brand valuation and organisational and behavioural implications associated with the way that the internal brand management accounting system is operated.
This thesis is concerned with accounting for the brand management function. Two distinct perspectives are taken: the first derives from aspects of organisational and behavioural accounting research, and the second concerns organisational implications of brand valuation. Both perspectives were …
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The hedonic valuation of South African wine brands
This study aims to value South African wine brands. Deploying blind and sighted versions of hedonic quality it defines (1) ‘functional’ wine brands as those with consistently higher levels of intrinsic quality as proxied by their blind tasting scores, and (2) placebo-type ‘symbolic’ wine brands as …