Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 2 of 2 for “"Brand theory"”.
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Public relations communications in public diplomacy : Libyan institutions in Egypt and the UK
… in Egypt and the UK. Anholt’s Nation Brand theory and Grunig’s Excellence theory are proposed as a theoretical framework used to gain a comprehensive understanding of the practice of public relations adopted by Libyan institutions. The findings indicate that this practice depends …
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Employer brand identification influence on total reward structure
… for employees based on their perceived employer brand value. This study investigates what influences a strong or weak employer brand has on the preference for total rewards. The results should assist remuneration agents in appropriately leveraging the company’s employer brand value, as a factor, …