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Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.

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Showing 1 to 6 of 6 for “"Brand success"”.

  1. Antecedents, nature and consequences of brand success in comparable newer universities.

    O'Sullivan, HelenBournemouth University2022

    … this research is to explore interpretations of brand success in the context of comparable newer universities. This research establishes a specific branding tool for higher education institutions (HEIs) to identify the factors that contribute to a successful HEI brand, and consequently assesses …

    bournemouth Repository record

  2. The Relationship of Women's Magazines and Their Websites: A Comparative Analysis of Print and Web Content

    Walker Ruff, Allison2017

    … content could make a difference in consumers' brand attachment and loyalty to a magazine. Magazines must have a dynamic online strategy that offers a different experience than printed material in order to gain new relationships and strengthen those relationships people already have with the …

    arkansas Repository record

  3. Building a competitive brand advantage through importer integration : a qualitative case study on collaborative brand-building in export-import relationships

    Lee, Hyeun-MiHeriot-Watt University2025

    … medium-sized firm can build a competitive brand advantage by integrating importers as a strategic resource, drawing on the extended resource-based view (RBV). In addressing the aim, the study identifies importers’ brand-building patterns, analyses their influencing factors, and evaluates …

    heriot-watt Repository record

  4. THE INFLUENCE OF ADVERTISING APPROACH IN A TRIAL PURCHASE CONTEXT

    CLAYDON, SARAH ANN2000

    … deal with change. Whilst it is clear that many brands achieve success via a consistent approach to advertising, it is also true that successful advertising is often rooted in 'doing something different'. The literature reveals that there is a lack of empirical work to date on brand/market …

    plymouth Repository record

  5. Consumers’ perception of antecedents of successful Service Brand extensions

    Changoiwala, Amita2013

    auckland-tech

  6. Creative ideas for creativity research in marketing: Creativity connects, frees, and empowers

    Kim, SahoonUniversity of Illinois at Urbana-Champaign2024

    … creative performance to drive product, brand, and organizational innovation. However, what is the impact of creativity on consumers, or more generally, humans? In my dissertation, I explore the psychological feelings that consumers experience as they think creatively, especially in the …

    uiuc Repository record