Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 16 of 16 for “"Brand recognition"”.
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Does sex really matter? : the cognitive and emotional effects of sexual explicitness in video advertisements
… or attention. Self-report measures covered brand recognition, arousal, likeability, pleasantness and unpleasantness. Physiological results were significant for arousal and attention change over time, with moderate sexual explicitness earning the highest skin conductance and heart rate …
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The effects of multitasking and mood on ad memory: in the case of a competitive ad context
… media multitasking had a detrimental effect on brand recognition, processing style that was triggered by mood did not affect ad memory. Furthermore, results showed that brand recognition for participants with a holistic processing style, which was induced by a positive mood, were less likely to …
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The Slaughterhouse Hang-Up in Meat Marketing
… nonexistent research and development, almost no brand recognition, and profits that average less than one percent combine to make meat marketing a candidate for the marketing failure of the last century.1 I shall criticize the meat industry where I believe it deserves criticism and I shall praise …
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Mississippi Motoring: Mom And Pops And Entrepreneurs
… as franchises and as large corporations with brand recognition and homogenization? Beyond plastic wrapped food with expiration dates that go into another decade, Mississippi gas station food is unique and gives insight to local flavor and customs. This thesis explores motoring, travel culture, …
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A systematic approach to marketing and communication : a case study of MIT System Design and Management Program
… and communication methods to establish strong brand recognition and to attract the best and brightest candidates for the graduate program - the MIT's System Design and Management Program (SDM). This research incorporates findings and observations from the semi-structured interviews with the …
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The franchise gas station: a study of agenda, subtext, and consequence
… according to the marketing material, such recognition is a desired architectural end, yet this end is not the result of architectural endeavors alone. For the advancement of the corporation, marketing is used here to promote the ease of use and the desired corporate image. There is no fault …
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Brand awareness of obstacle course racing events
The current study investigated brand awareness, event awareness, and event satisfaction on event purchase and purchase intentions for three major obstacle course event companies (Tough Mudder, Spartan Race, and The Warrior Dash). The study also examined the influence of consumer characteristics …
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Female consumers' awareness of and preference for brand name apparel
… consumers’ awareness of and preference for brand name apparel, sought to determine the relationship between these variables and the purchase of brand name apparel, and attempted to determine the sample’s perceptions of branded apparel. The respondents’ brand name apparel awareness, …
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Functions of Gender in Soca: An Historical and Lyrical Analysis of St. Lucian Soca
… an effort to foster Caribbean unity and global brand recognition. Specifically, I explore the intersections of soca, women, and neoliberalism through an historical analysis of St. Lucian Carnival music history and the songs of three female soca artists. Performing this kind of analysis is …
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The influence of extrinsic cues on wine purchase in Hong Kong
… consume the red, white, sweet and sparkling wine brands in the market. Some factors such as the occasion and the financial capabilities of the customers affect their purchase behaviour in the market, hence, customers’ preferences and choices are made depending on the contextual factors. The main …
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BACKPEDALING NUGGET SMUGGLERS: A FACEBOOK AND NEWS ARTICLE THEMATIC ANALYSIS OF CHICK-FIL-A VS. GAY MARRIAGE
… hurt the company, but may have helped to spur brand recognition and overall sales.</p> <p>Another pertinent question arose during this research; did company representatives purposely forgo sharing their 2011 and 2012 tax documents that prove they had already stopped contributing to supposed …
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Foodventure – mobile digital platform restaurant waiting experience in the digital age
… can help restaurants gain new customers and grow brand recognition and loyalty. What should a diner’s waiting experience look like in the digital age? My work attempted to tackle this question by reinventing the waiting experience. It emphasized customer satisfaction, nudging adventurous foodies …
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A framework for extending visual brands to new products
… visual design language that communicates brand-specific values, a company can foster recognition for its brand as a whole. When a brand seeks to launch a new product, it can take advantage of its established brand recognition, by extending its visual language to the new product. In doing …
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Simbolių identifikacija politinėje reklamoje /
… identification; analyze the process of logotype recognition; define the notion of symbolic logotype meaning; examine the process of logotype meaning formation; mark the tests of successful identification; analyze logotypes of political parties in Lithuania for successful identification tests. …
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The clinic and the community: exploring the role of the designed environment in the creation of social value
… hospitalization, safeguarding tax status, brand recognition, awards, increase in volunteer network (thereby reducing staff cost), and avoiding replication of services available in the community. There is a growing awareness of the unsustainability of the current operational model that most …
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Ecosystem services provided by native New Zealand plants in vineyards
… with an experience which may strengthen their brand loyalty to a winery. Additionally, establishing native plants within a regional project which aims to improve the sustainability of agricultural production may also provide marketing opportunities. Waipara winegrowers participating within …