NDLTD logo NDLTD Union Catalog and Global ETD Search

Global ETD Search

Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.

Results

Showing 1 to 8 of 8 for “"Brand name products"”.

  1. The metacognitive cue of fluency on taste perception

    Aysan, UmmugulsumBrock University2011

    … while performing cognitive operations, namely processing fluency, affects a broad range of judgments such as product evaluations. For example, an increase in fluency through repeated exposure to product packages enhances attitude toward the brand (Janiszewski 1993). This thesis examined …

    brock Repository record

  2. The Next Best Thing: Bottlefeeding Culture and the <em>Ladies' Home Journal</em>

    Maudlin, Julie Garlen2015

    … in the form of new, nationally advertised, brand-name products that became both accessible and affordable. Commodities were tangible examples of the freedom, convenience, and variety that money could buy, and these coveted qualities of the consumer culture found a voice in the form of modern …

    gsu Repository record

  3. The effect of word-of-mouth on the purchase of genuine and counterfelt luxury brands : the roles of attitude functions

    WANG, Wei

    lingnan Repository record

  4. Brand-colour associations : a comparison of survey methods : a thesis presented in partial fulfilment of the requirements for the degree of Masterate of Business Studies at Massey University

    Pfahlert, Amanda2004

    massey

  5. The effect of anti-establishment branding on teenage consumer behaviour within the action sportswear market

    Slattery, Leonie2013

    Submitted in fulfilment of the requirements for the Masters Degree in Technology: Fashion Design, Durban University of Technology, Durban, South Africa, 2013.

    dut Repository record

  6. The value and role of food labels: three essays examining information flows in the food system for experience and credence attributes

    Deselnicu, Oana C., author, Costanigro, Marco, advisor, Thilmany-McFadden, Dawn, advisor, Kroll, Stephan, committee member, Manning, Kenneth, committee memberColorado State University. Libraries2012

    … do not develop own private reputations (brands), and thus, the premia received from association with GI collective reputations is relatively high. On the other hand, in addition to GIs, products with high value-added and longer supply chains such as wines and olive oils may also use …

    colostate Repository record

  7. The market orientation of proudly South African companies : students' perceptions

    Thoola, Tebello Paul2007

    Thesis (Masters in Marketing), Durban University of Technology, Durban, South Africa, 2007

    dut Repository record

  8. An investigation into the residual effects of a change in sponsorship of a sports event on consumer perceptions of, and attitudes towards the original sponsor and the event itself

    Cochetel, Fabrice2007

    Thesis (Masters in Marketing), Durban University of Technology, Durban, South Africa, 2007.

    dut Repository record