Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 4 of 4 for “"Brand messaging"”.
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Developing a Framework for Brand Management Strategies for Online Learning at UAE Universities
… Arab Emirates (UAE) by developing a robust brand management framework for universities. The overarching goal is to enhance perceptions of online learning quality, focusing on post-COVID-19 scenarios. The study employs qualitative research, conducting semi-structured interviews with 12 …
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Subjective-Objective-Subjective: The Science Of Propaganda
… advertising industry's output as anti-capitalist brand messaging. 8. That it is possible to think of advertising as a sub-set of a more consumer-orientated ‘design'. 6 9. That, admittedly within limited confines of my research, there is a tantalising indication that, generally, advertising …
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Fashion Bloggers as Human Brands: Exploring Brand Personality within the Blogosphere
… fashion bloggers into its marketing and branding strategies, the degree to which bloggers influence consumer engagement is questioned. Thus, this study drew on Aaker’s five brand personality framework (human-like attributes of a brand) to analyze fashion bloggers as human brands. While …
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INTERNAL CUSTOMER VALUE CREATION AND COMMUNICATION CHOICES
… behind front-line employees’ decisions to convey brand information to external customers. These studies showed that employees were driven by factors affecting the perceived intrinsic value of engaging in discussions about the brand topic, as well as the perceived extrinsic value of rewards …