Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 20 of 36 for “"Brand management"”.
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E-brand management in Indian SMEs : a strategic perspective
… consumers and variedattention span persuades brands to be outstanding and distinct. A strong brand develops anemotional connect amongst organisations and customers by generating substantial value, so itis imperative that strong brands integrate digitalisation into their strategy. The …
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UK hotel industry brand equity : Its meaning and uses for brand management.
Brand equity has been put forward as an important concept in contemporary brand management. However, it suffers from a lack of agreement over its meaning and uses. A particular lack of clarity exists within the context of the hotel industry. Against this backdrop, the research presented in this …
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The Evolution of Luxury: Brand Management of Luxury Brands, Old and New
… to the growing body of research in luxury brand management by constructing a framework that can be utilized by luxury companies and conglomerates to develop their business strategies. The purpose was to examine: (a) how the chosen luxury firm is addressing the changing business environment …
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Developing a Framework for Brand Management Strategies for Online Learning at UAE Universities
… Arab Emirates (UAE) by developing a robust brand management framework for universities. The overarching goal is to enhance perceptions of online learning quality, focusing on post-COVID-19 scenarios. The study employs qualitative research, conducting semi-structured interviews with 12 …
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Three Essays on Brand Management in the Business-to-Business Context: Brand Identity, Brand Culture, and Brand Essence
… research question of how the suppliers’ brand management in the form of brand identity, brand culture, and brand essence influences buyer-seller relationships in three independent essays. In Essay 1, I address the structure, capabilities, and outcomes of brand identity from a supplier …
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How do brand managers conceptualise brands? An investigation in the age of the internet-based democratisation of brand management
Brand management has been undergoing radical changes in a world of internet- empowered individuals, groups and organisations. These changes have led to an internet-based democratisation of brand management. Subsequently, the co-creation of brands has been increasingly emphasised in brand management …
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Exploring brand management practices within UK media organisations: the role of brand co-creation and its influence on brand identity.
… economic, societal and cultural contribution. Branding is increasingly recognised as critical for the future success of UK media organisations to strengthen their position in a cluttered industry environment. Although receiving greater academic attention, media brands and branding is still …
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Brand authenticity of luxury products: exploring the ruling relationship between consumer and brand as policy-actor groups
… is a transdisciplinary research of luxury brand management. It is conducted by studying the policy actor groups. I engaged myself in this autoethnography research as a professional practitioner. I applied role theory and Narrative Policy Framework (NPF) in my autoethnography research to …
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Building television programme brands in the digital multi-channel world – perspectives of the uk television professionals.
… pioneering study of television programmes from a brand management perspective by bringing together published literature in line with industry perspectives on programme and channel branding in the UK. The research traces the development of broadcast branding from its visual brand image era to …
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Valuing and managing brands: An internal accounting perspective. An empirical investigation of attitudes to internal brand valuation and organisational and behavioural implications associated with the way that the internal brand management accounting system is operated.
This thesis is concerned with accounting for the brand management function. Two distinct perspectives are taken: the first derives from aspects of organisational and behavioural accounting research, and the second concerns organisational implications of brand valuation. Both perspectives were …
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The management of transmedia production in an era of media and digital convergence
… creation of new media. This thesis analyzes the management needs of transmedia campaigns in the current and near future markets and the requirements for brand management. Using Henry Jenkins' work on transmedia narratives and storytelling, participatory culture, and a strong foundation in the …
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An Analysis of Socioeconomics and Education in American Literature: The Impact of Geography on Education
… The Adventures of Huckleberry Finn. Mark Twain’s brand management and public persona will also be examined through the ways that Twain’s brand management is reflected through his character Dauphin’s social mobility and greed. Robert T. Tally Jr.’s book Topophrenia: Space, Place, and Narrative will …
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Branding post-conflict cities and nations: theory and cases
… violence and economic downturns are to blame. Brand management is here particularly challenging but needed for many emerging, newly industrialised and transitional nations. A strong sense of national identity has the power to be a productive and enabling force in a society, providing positive …
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Creating Brand Equity in Myanmar Private Higher Education Sector
The role of brand equity has recently captured the attention of scholars and practitioners to create competitive advantages for brands in the 21st century. Understanding the brand equity determinants and their relationship to customer satisfaction and brand loyalty can support the brand in …
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The significance of integrated marketing communication techniques in the 21st century marketplace
… techniques used to develop successful apparel brands. This author researched existing data and explored the IMC development of three successful brand apparel companies: Nike, Ralph Lauren Polo, and Tommy Hilfiger. The study included the process of building brand identity, including the tenets …
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Outdoor sports brands’ strategies for building Instagram brand community
… in 2019,” n.d.). Most direct-to-consumer brands are now using social media as a market tool to communicate with consumers, and the outdoor industry is no exception. Instagram, as the second most popular social networking medium globally, is a popular place to share photos and videos within …
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Vizuální identita a branding: Česká televize a TV Nova
… thesis focuses on the visual identity and branding of Česká televize and TV Nova. The aim of the thesis is to analyse how both television broadcasters represent their brands through visual elements, what role visual identity plays in their communication, and how these approaches differ in …
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Exploring the factors that influence student tertiary institution choice at Prestige Academy by applying the SNG model
… institutions, understanding consumer behaviour, brand management of tertiary institutions and its impact on student institution choice. The study aimed to explore the factors that influenced student tertiary institution choice by evaluating the impact of the Sheth, Newman and Gross (SNG) …
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A Brand New Game: a Phenomenalogical Study of How Student-Athletes and Mentors are Managing Personal Branding
… mentored to develop and manage their personal brands within their respective athletic departments. With the introduction of Name, Image, and Likeness (NIL) legislation across the United States, this has emerged as a pressing topic within collegiate amateur athletics for both student-athletes …
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