Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 10 of 10 for “"Brand familiarity"”.
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Consumer Processual State of Confusion: Effects of colour similarity and brand familiarity
… alleging identity infringements by global brands have attracted significant media attention, highlighting the need for empirical investigation into the concept of consumer confusion around brand identity. Given the importance of colour to brand and packaging decisions, and the significant …
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ASMR in advertising and its effects : the moderating role of product involvement and brand familiarity
… moderating effects of product involvement and brand familiarity with ASMR ads. The findings reveal that ASMR ads promote a higher positive affect and more favorable attitude towards ad and purchase intention than non-ASMR ads. This study also finds that the effect of ASMR ads on positive affect …
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The Effects of Security Framing, Time Pressure, and Brand Familiarity on Risky Mobile Application Downloads
… of security system framing, time pressure, and brand familiarity on mobile application download behaviors, with an emphasis on risk taking. According to the Prospect Theory, people tend to engage in irrational decision making, and make qualitatively different decisions when information is framed …
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Consumer Attitudes Toward Cross-Border Brand Alliances: Adding A Consideration Of Country Of Origin Fit
… examines the growing phenomenon of cross-border brand alliances and the potential factors that influence consumers' attitudes toward these alliances. Building on an existing framework, it establishes country of origin fit as a new variable that influences consumer attitudes toward brand alliances …
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Evaluation of motivations that influence consumer attitudes and behavior when purchasing local foods
… remain to be price, quality, convenience and brand familiarity, there seem to be other factors that are influencing the decision criteria for some consumers. This project used an expanded Theory of Planned Behavior (TPB) model as a framework to examine different motivators or predictors of …
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User judgements of the online world: factors influencing website appeal and user decision-making.
… of appeal judgements and the impact of verbal brand framing messages on these judgements. As expected, participants made rapid, reliable, judgements even when given only 500ms. However, exposure to positive brand framing had a negative effect on appeal ratings. A possible explanation is …
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Social Contextual Influences on Consumer Behavior: The Impact of Group Composition and Coviewing Context on Recall of and Attitude toward Placed Brands
… that friends recalled significantly more placed brands than did strangers. Friends also held significantly stronger, more positive attitudes toward the audiovisual, very prominently placed brand, Gore-Tex. However, there was no significant difference between interactive and passive coviewers on …
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THREE ESSAYS ON MEASURING PRODUCT PLACEMENT EFFECTIVENESS IN MOVIES: ECONOMIC WORTH, FORGETTING AND ATTITUDE TOWARD NEGATIVE PLACEMENTS
… over time. Essay three examines the impact of brand-character association on consumer attitude toward the placed brand. A 2x2 within subjects experiment, using a full-length movie as a stimulus, was conducted on a panel of student subjects to assess the interaction effect of character-brand …
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Consumer Satisfaction/Dissatisfaction in Apparel Online Shopping at the Product-Receiving Stage: The Effects of Brand Image and Product Performance
… consumers may use extrinsic cues, such as brand image, to judge if the brand is worthy of the price and to make an inference of the product quality (O'Neal, 1992). Previous studies about brand image mainly discussed about how brand image influences consumers' perception and evaluation of …
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Effects of Experiences and Brand-Self Image Congruity on Perceived Risk and Purchase Intention in Apparel Online Shopping Context
… information from memory. Experience and product/brand knowledge are two common types of internal information that consumers use to reduce risks and make purchase decisions (Brucks, 1985; Engel, Blackwell, & Miniard, 1995). Studies showed that experience with previous in-home shopping for apparel …