Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 2 of 2 for “"Brand advocates"”.
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Mr. mom no more : the rise of the male caregiver and his implications on the marketing landscape
… and gain vocal and technologically savvy brand advocates.
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Sharing the love: Motivation and reward in brand-related user-generated content creation for social media
… unsponsored positive social media content about brands from the perspective of Content Creators and Social Media Managers. As the social media platforms’ algorithms increasingly suppress brand-created content to force paid-for business models, organic user-generated content (UGC) is becoming more …