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Showing 1 to 3 of 3 for “"Brand activism"”.
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Advocated in Brand Activism? How Represented Consumers Experience and Evaluate Activism in the Marketplace
… companies have increasingly participated in brand activism, taking a stance on a divisive sociopolitical issue. Although research has examined brand activism’s effect on general stakeholder groups, little is known about how brand activism is perceived by those represented in activism …
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The intersection of political activism and brand advertising
… This document explores the use of political activism in brand advertising, defined broadly as brand promotions that take stances on social-political issues that align with the brand's consumers and stakeholders. Research follows a qualitative visual analysis methodology in analyzing a …