Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 20 of 20 for “"Brand Reputation"”.
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Measuring Individual Brand Image Perceptions and Brand Reputation using Associative Networks: Theory and Implications for Consumer Goods
… of how associative networks contribute to brand image perception measurement to segment the market more effectively, as well as to demonstrate brand image impairment. Carried out using surveys and experimental designs, this dissertation is positioned as part of the research stream on the …
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Evaluating the influence of corporate social responsibility on brand reputation in the mining industry: a case study of Exxaro's Grootegeluk mine
… infrastructure, education and unemployment. The reputation of mining companies thus has declined, resulting in economic losses. Mining companies still interpret CSR as an environmental stewardship rather than a model for improving alignment with its stakeholders, as well as enhancing and building …
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Evaluating the influence of corporate social responsibility on brand reputation in the mining industry: a case study of Exxaro's Grootegeluk mine
… infrastructure, education and unemployment. The reputation of mining companies thus has declined, resulting in economic losses. Mining companies still interpret CSR as an environmental stewardship rather than a model for improving alignment with its stakeholders, as well as enhancing and building …
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An investigation of the influence of social CRM on brand reputation and brand loyalty in developing country : evidence from the Nigerian telecoms industry
… translates to customer outcomes such as brand reputation and customer loyalty. The country of Nigeria was chosen for this research given the huge potential it provides as an emerging market for the telecom firms with over 190 million people. The mixed methodology research was adopted in …
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A cross cultural study of consumer-based global brand equity in the restaurant industry
… are increasingly exposed to global restaurant brands. As a result, global brand equity of restaurants has emerged as an essential subject of study. Although building brand equity ensures economic benefits, only a limited number of empirical studies are available in the context of the restaurant …
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The Moderating Effects of Consumers’ Awareness of a Parent Lodging Company’s Ownership of a Luxury Hotel Brand on Consumers’ Overall Attitude
Acquiring an upward brand extension in a luxury market creates a dilemma for a functional-oriented parent company to express this ownership due to the renowned brand image of the luxury hotel. The purpose of this study is to identify the moderating effects of consumers’ awareness of a functional …
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Three Essays in Supply Chain Management With Demand Dependencies
… Chapter 3 studies the interactions between brand reputation, warranties, and product quality in both one-period and two-period models in a centralized system. Demand dependency appears in the second-period demand, which is determined not only by decisions made in the second period, but also …
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MODELLING THE ANTECEDENTS THAT INFLUENCE BRAND INNOVATIVENESS, AGE AND PERSONAL INNOVATIVENESS IN SOCIAL COMMERCE SHOPPING BEHAVIOUR
… innovativeness on the relationship between brand innovativeness and customer-based brand equity among South African social commerce users, aged from 18 to 55 years, of all ethnicities. The conceptual model of the study proposes that the moderating effect of personal innovativeness and age …
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Classification of customer complaints using machine learning algorithms
… leads to bad customer experience and impact brand reputation. With an ever-increasing volume of complaints facing customer services team(s), handling customer complaints by service desk agents becomes tedious, especially when pressed with time. For these reasons, many companies have adopted …
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Explicit disclosure in retail communication: Impact of undetermined social network site relationships on branded identity
… social network site. In traditional models of branded identity, it is assumed that there is a distinction made between the retailer and consumer (de Chernatony, 1999; Kapferer, 2008). However, social network sites allow for the formation of undetermined relationships in which the underlying …
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B Corp certification in Africa: motivations, opportunities and challenges in promoting socially and environmentally responsible management practices
… environmental challenges while boosting their brand reputation locally and globally. The certification provides external validation that builds trust with stakeholders, including consumers, partners, and investors. It is also seen as a strategic asset for attracting socially conscious audiences …
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Determining Optimal Supply Level for Intermittent and Low Demand Parts
… impact on a heavy equipment manufacturer’s brand image and customer relationships. The goal of this project will be to determine the optimal inventory strategy for these parts and evaluate the impact on Caterpillar’s value stream. This requires a balance between maintaining reasonable level …
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PRINCIPIO DI ESAURIMENTO E FUNZIONE ATTRATTIVA DEL MARCHIO
… della rinomanza (o, più in generale, della c.d. brand reputation) del marchio non possa far presagire un profondo ripensamento dell’istituto dell’esaurimento del marchio così come lo si è conosciuto sino ad oggi. Il lavoro, prese le mosse dalla ricognizione storico-giuridica dei fondamenti su …
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Non-destructive Evaluation of Food Products by Microwave and mmW Imaging
… significant health risks to consumers, damage brand reputation, and lead to legal consequences. Common detection methods, such as X-ray inspection, have limitations, particularly in identifying contaminants like plastic, wood, and glass, which have low density and can be difficult to detect. …
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CSR practices in luxury hotels of China: Perception, cultural and generation differences
… affirmed that CSR initiatives strengthened brand reputation, whereas only 48% of line staff shared this view, reflecting positional gaps in perceived strategic value. Generational contrasts were also evident: nearly two-thirds of Millennial and Gen Z staff reported strong personal commitment …
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Product attribute as an important dimension in developing online auction strategy for businesses
… of competitive advantage based on channel power, brand reputation, and customer loyalty. Moreover, online auction puts tremendous pressure on product prices, which is likely to offset sellers' gain from increased reach and lower transaction costs. As a result, businesses must carefully evaluate …
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Netflix and the Development of the Internet Television Network
… receive, watch, and choose content, and built a brand reputation on consumer-centric innovation. </p> <p>This reputation served it well during its second phase, "Netflix as Syndicator" (2007-12), when the company turned from DVD rentals to online distribution. In chapter two, I explain who …
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Redefining luxe boundaries - Luxury goods value perceptions and consumer purchase behaviours from the lens of Cadillac in UAE
… to the UAE are no surprise as it has grown in reputation to be the exquisite destination for those who aspire to live a life of the affluent (Vel et.al., 2011). Understanding the underlying motivations of complex luxury purchase has become one of luxury brand firms focus. Cadillac, a division …
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“Are Irish SMEs satisfied with their logos?”
… organisation’s core values and in delivering a brand appearance that best reflects the organisation. In the Irish economy, SMEs employ about 68% of the entire workforce and account for approximately 50.3% of economic turnover (CSO, 2012). Logos can play a vital role in enhancing the brand …
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Consumers’ Reactions to Multiple Instances of Negative Publicity: The Role of Publicity Domain Similarity
… multiple instances of negative publicity about a brand, existing research has focused on consumers’ reactions to one-time negative publicity instances. Given the important role of self-brand connection in consumers’ reactions to negative brand-related information, the current study investigates …