Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 2 of 2 for “"Brand Prestige"”.
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INNOVATIVE MARKETING STRATEGIES AND TOOLS FOR THE WINE SECTOR - A FOCUS ON SPARKLING WINE FIRMS IN THE HO.RE.CA. CHANNEL
… and gaps in the literature in relation to wine brands, to set the stage for the following parts. The second aim addresses directly the dynamics of the Sparkling wine industry in terms of territorial responses to globalization standards. The third aim is to investigate the role of restaurant …
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The Moderating Effects of Consumers’ Awareness of a Parent Lodging Company’s Ownership of a Luxury Hotel Brand on Consumers’ Overall Attitude
Acquiring an upward brand extension in a luxury market creates a dilemma for a functional-oriented parent company to express this ownership due to the renowned brand image of the luxury hotel. The purpose of this study is to identify the moderating effects of consumers’ awareness of a functional …