Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 9 of 9 for “"Brand Meaning"”.
-
The development and application of a systematic approach to evaluating an academic department's brand meaning
… level, there has been little effort made in branding academia, namely academic departments. The lack of branding may significantly affect the perceptions that potential students and future employers of these students have about one of these academic units. The impact may be most significant …
-
To explore the tangible attributes contributing to brand meaning. A study of local food brands.
Brand Meaning is a central concept in brand management and has been associated with brands offering symbolic intangible associations to consumers beyond their functional benefits. Tangible attributes relating to the senses and a brand’s functional performance have been overshadowed by these …
-
Understanding Explicit and Implicit U SPORTS Brand Associations Among Ontario University Student Sport Fans
… and implicit associations of the U SPORTS brand affects the brand’s meaning among Ontario university students who identify as sport fans. This research employed an interpretivist research paradigm, as well as a research lens emphasizing Verstehen. Seventeen semi-structured interviews were …
-
Branding Museums through UGC in China: Insights from the Cultural and Creative Industries in the Era of Digitalisation.
… visitor engagement, their role in shaping museum brand meaning, particularly through user generated content (UGC) on social media, remains insufficiently theorised. This thesis addresses this gap by examining how CCP-related UGC mediates museum branding within China's digitally participatory …
-
Branding in the promotion of healthy movement behaviours
… and health resources or products with strong brands can augment interventions encouraging people to move more, sit less, and sleep better. This manuscript-based dissertation is composed of four studies that were designed with the purpose of enhancing our understanding of what makes a strong …
-
Alaus prekių ženklų kūrimas ir valdymas Lietuvoje /
Brand is a miscellaneous formation. More and more often we hear that a strong brand is an especially important tool in the competitive struggle. Specialists emphasize that investments to popularity of brand require significant time and efforts. It is imperative to analyze the market development …
-
Mediating influences in intracommunity brand engagement: The performance of brand faces and brand heroes on the brand stage
… explores the relationship that forms between brand communities and those faces and heroes that represent the brand organisation. Previous research has focused on the direct relationships that individuals form with celebrities in the form of imagined parasocial or pseudo-relationships. The …
-
Mediating influences in intracommunity brand engagement: The performance of brand faces and brand heroes on the brand stage
… explores the relationship that forms between brand communities and those faces and heroes that represent the brand organisation. Previous research has focused on the direct relationships that individuals form with celebrities in the form of imagined parasocial or pseudo-relationships. The …