Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 10 of 10 for “"Brand Identification"”.
-
Employer brand identification influence on total reward structure
… for employees based on their perceived employer brand value. This study investigates what influences a strong or weak employer brand has on the preference for total rewards. The results should assist remuneration agents in appropriately leveraging the company’s employer brand value, as a factor, …
-
Social Identity Theory and Rebranding: The brand formerly known as Dunkin' Donuts
This study examines the impact that the rebranding of Dunkin' Donuts to Dunkin' has on brand perception, specifically in Generation Z and Millennials through the lens of social identity theory. Factors studied include visual brand identification, brand loyalty, purchasing habits, and perception of …
-
YouTube Influencers in Bangladesh: Analyzing Message Strategies of Sponsored Ads in Vlogs
… this study mainly examines Influencers and brand categories, the narration of sponsored brands in advertising, influencers’ interactivities, and engagement with the followers, and message strategies in ads employing Taylor’s six-segment message strategy wheel, advertising appeals, and …
-
Consumer Processual State of Confusion: Effects of colour similarity and brand familiarity
… alleging identity infringements by global brands have attracted significant media attention, highlighting the need for empirical investigation into the concept of consumer confusion around brand identity. Given the importance of colour to brand and packaging decisions, and the significant …
-
The impact of branding on support intentions towards supported social enterprises: The case of The Big Issue South Africa
… the value in managing their organisations as brands. However, SSEs should remain aware of distinguishing their marketing from corporate brands. Past literature revealed that organisations which behave socially responsibly elicit more positive attitudes from consumers. Thus, SSEs adopting …
-
Customer engagement : conceptualisation, measurement and validation
Understanding the dynamics of focal customer/brand relationships has gained the interest of both scholars and marketers in the last three decades. Particularly, identifying the means of building enduring relationships with customers has been a popular research stream. In recent years, the concept …
-
Examining the social responsibility image of countries: dimensions, limits and consequences
… demonstrates how this construct impacts nation brand attractiveness towards highly skilled resources. The research is rooted in place branding, corporate social responsibility, international marketing and skilled migration studies. Although much has been written about these topics, little has …
-
Dialoge in Online-Leserforen – Struktur und Gegenstand : Untersuchungen zur Markenidentifikation am Beispiel der „Locationgate“-Affäre
Mit der Entwicklung des Social Web, also einem Internet, in dem sich immer mehr Nutzer untereinander auf Kommunikationsplattformen wie Facebook, in Foren und Bewertungsplattformen und auf Microblogging-Diensten wie Twitter austauschen, überschlagen sich Kommunikationsspezialisten mit Ratschlägen …
-
A cross cultural study of consumer-based global brand equity in the restaurant industry
… are increasingly exposed to global restaurant brands. As a result, global brand equity of restaurants has emerged as an essential subject of study. Although building brand equity ensures economic benefits, only a limited number of empirical studies are available in the context of the restaurant …