Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 15 of 15 for “"Brand Experience"”.
-
Sensory brand experience: conceptualisation, measurement, and impact on performance outcomes
This thesis asserts that understanding sensory brand experience is fundamental to successful brand management and research. Yet very little progress has been made in both theoretical development and empirical research investigating how sensory brand experience can contribute to understanding all …
-
BRAND DYNAMICS: The Effects of Brand Personality and Brand Experience on Emotional Brand Attachment
… assumed, that people buy certain products or brands as a means of expressing themselves. Marketing researchers have studied this phenomenon from the perspective of "self-congruity," assuming that a fit between the consumer's understanding of self (i.e., self-image) and the brand's image (or …
-
Luxury fashion brands: how brand personality, mediated by perceived brand luxury, and moderated by brand experience, contributes to brand equity
… was to gain a better understanding of brand personality, perceived brand luxury, and brand experience, and how these variables impact brand equity for luxury fashion brands. The study developed a valid instrument for measuring luxury fashion brand personality and provided a relationship …
-
Examining the influence of religiosity and consumer perceived value on brand sensuality, brand experience, consumer hedonism and repurchase intention: a study of consumers’ perception in the context of fashion retailing – the case of Turkey
… explores how consumer religiosity influences brand sensuality, brand experience and consumer hedonism and how that, in turn, affects the repurchase intention of consumers. Building on environmental psychology theory and the Stimulus-Organism-Response model, the study shows that sensorial …
-
The Narrated Brand: An Exploration into how Employee Narratives Construct the Brand of a Large Service Organisation
… view. Within these theoretical shifts the term 'brand', already ubiquitous due to its long history (Stern 2006), has been recast and enlarged. The importance of service branding had already been established by Berry (2000). Then within a service-dominant logic framing (Vargo and Lusch 2004a; …
-
Social media & sports: an evaluation of the influence of Twitter and mobile apps on brand-related consequences
The goal of the sports brand is to create meaningful associations with fans that connect with their core values. A strong sports brand allows the consumer to incorporate the team into their day-to-day activities (Couvelaere & Richelieu, 2005, p. 25). Arvidsson (2006) suggests that consumers create …
-
Drivers and outcomes of brand attachment
Brand attachment refers to the cognitive andaffective bonding between consumers and ‘their’ brands. Building consumerbrand relationships is becoming increasingly important for academics and practitioners. Academics argue that comprehending the consumer brand relationship provides insight to …
-
Social Identity Theory and Rebranding: The brand formerly known as Dunkin' Donuts
This study examines the impact that the rebranding of Dunkin' Donuts to Dunkin' has on brand perception, specifically in Generation Z and Millennials through the lens of social identity theory. Factors studied include visual brand identification, brand loyalty, purchasing habits, and perception of …
-
Exploring charity brand relationships in a healthcare context.
The brand relationship paradigm (Heding et al. 2009) has been applied extensively in the commercial consumer-brand context (Breazale and Fournier 2012) but there has been scant attention to the study of corporate brand relationships (Abratt and Kleyn 2010) and more specifically in the charity …
-
A Hedonic and Eudaimonic Model of Customer Well-being through Integrated Resort Experiences
… This study discusses how integrated resort experiences lead customer well-being based on the positive activity model, self-determination theory, and well-being framework. Study 1 aims to explore the underlying structures of integrated resort customers’ needs satisfaction to provide a …
-
Effects of Experiences and Brand-Self Image Congruity on Perceived Risk and Purchase Intention in Apparel Online Shopping Context
… retrieving risk-related information from memory. Experience and product/brand knowledge are two common types of internal information that consumers use to reduce risks and make purchase decisions (Brucks, 1985; Engel, Blackwell, & Miniard, 1995). Studies showed that experience with previous …