Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 8 of 8 for “"Brand Differentiation"”.
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The Effect of Brand Crowding on Brand Differentiation: The Moderating Effect of Product Knowledge
Brand differentiation is a commonly examined phenomenon in marketing. Among the many antecedents of brand differentiation, brand crowding has not been examined, especially in the context of the chocolate industry. This paper proposes that brand crowding has a positive effect on brand …
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Strategi membangun citra perusahaan melalui pendekatan corporate social responsibility (CSR): Studi pada PT. Kusuma Satria Dinasasri Wisatajaya Kota Batu
… kegiatan CSR yang dilakukan dapat menciptakan Brand Differentiation. Penelitian ini bertujuan untuk mengkaji strategi perusahaan melalui pendekatan CSR dalam membangun citra perusahaan serta untuk mengetahui dampak Implikasi pelaksanaan program CSR guna membangun citra perusahaan . Penelitian …
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The use of corporate reputation in the development of brand image strategy in the Taiwanese pharmaceutical industry
… of corporate reputation in the development of brand image strategy. A review of the uses of the concept of corporate reputation is discussed in detail in chapter 2. The review of the literature also identified a research gap by showing that scarce research has been conducted on how these three …
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Building Strong Energy Brands: Energy Brand Valuation Criteria to Enhance Understanding of the Foundations of Energy Brand Value
… have at their disposal for marketing efforts is branding. In recent years brands have become one of the biggest company assets for many firms, making it even more important for companies and brand owners to understand their brands’ values and the sources of brand value and brand equity for their …
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Non-destructive analysis of popular cigarette brands utilizing attenuated total reflectance (ATR) and diffuse reflectance infrared fourier transform spectroscopy (DRIFTS) and chemometrics
… there may be differences among the various brands and manufacturers that might make brand differentiation possible. Fourier Transform Infrared Spectroscopy (FTIR) is a traditionally nondestructive, common instrumental approach employed in forensic chemistry, and is often employed in forensic …
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The impact of advertising controllable elements on consumers' attitude towards the advertisement, brand and purchase intention
… by communicating their value proposition for brand differentiation, swaying consumer perception of fuel as a low involvement commodity with no difference in quality, and ultimately influencing their attitudes and behaviour. Fuel companies can take advantage of the advertising elements that …
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Branding CEOs : How relationship between cheif executive officers, corporate brands and stakeholders image can influence perceived brand value
… Officers (CEOs) have become recognised as brands in the academic and popular domain, but little is known about the relationship between these senior manager ¿brands¿ and the corporate brand of the organisation they represent. Since stakeholders associate the CEO¿s reputation with that of …
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Brand Archives: The rescuing of locally specific brand imagery as a graphic design response to the globalization of visual identity
… of graphic design methods aimed at inter-brand differentiation, which paradoxically is leading to “homogenizing identities” (Bell, 2004). The globalization of visual identity is a phenomenon that can be observed not only among global brands competing with each other, but also in locally …