Global ETD Search
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Showing 1 to 2 of 2 for “"Brand Change"”.
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The Role of Communication in Marketing Brand Identity Change: A Case Study of the UAE SMEs
… a dominating form of business. Most research in branding is related to big organizations and there is little research about brand change management in SMEs. Thus, brand change management has recently become a subject of interest in the UAE SMEs, due to the rapidly transforming business …
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Essays on market structure and price in the Korean retail gasoline market
… gasoline market. Korea has experienced big changes in the number of gas stations. For example, nationally the number of gas stations increased 24.9% from 10,406 in 2001 to 13,003 in 2010, but in Seoul the number of stations dropped 24.9% from 816 in 2001 to 613 in 2013. In the literature, …