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Showing 1 to 1 of 1 for “"Brand Association, Co-Branding, Tournament, Rep Hockey, Laddering Interviews"”.
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Brand Associations of Minor Hockey Tournaments: Understanding the Rep Hockey Parents' Perspective
Tournaments and other hockey-related activities have been calculated to be a significant driver of tourist dollars for many regions across Canada. The competition to attract teams to participate in tournaments, which benefit the tournament organizers and the communities in which they reside, is …