Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 3 of 3 for “"Brand Analysis"”.
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Global versus local brands in South Africa: an empirical analysis of consumer perceptions
Global brands are increasingly expanding their footprint to developing countries, due to the promising opportunities that these countries hold; and as such, consumers are faced with the decision between global and local brands. In South Africa too, there has been an influx of global brands, which …
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On quantifying global nation brands
People's perception of various nations, nation brands, are quantified via world news quizzes, in which study participants match geographically vague news stories to the nations they think they occurred in, thereby potentially revealing how they positively or negatively perceive said nations. The …
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Assessing Citation Practices in First-Year Writing: A Computational-Rhetorical Approach
… qualitative coding and computational text analysis, the study investigates three key research questions: 1) What rhetorical practices of citation do students learn to employ within a foundational academic writing course? 2) To what extent do different genres condition different practices of …