Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 3 of 3 for “"Brand/corporate identity"”.
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International advertising: how do culture and globalisation affect management decision-making
… to overcome them are identified: 1. The Cultural Brand-Target Universal: developing the brand/corporate identity as a cultural universal, exclusive to the company 2. The Competence and Empathy Factor: requiring professional management, at HQ and locally to have competence and empathy. The thesis …
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Scottish country of origin: its role and value in the identities of Scottish premium/luxury brands.
… (COO) in the creation and communication of the brand identities of Scottish premium/luxury brands. It applies the identity concept which is well developed in the branding literature to the COO literature where the focus on the consumer perspective of country image has resulted in the area of …
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Evaluación y rediseño de la imagen corporativa de la empresa Herrán & Martínez Abogados S.A.S
El concepto de imagen corporativa suele limitarse a la representación visual que emana el Imagotipo de una marca, empresa u organización. Sin embargo, cuando se habla de marca se entiende la reunión de una serie de elementos que la componen y que van más allá de la papelería corporativa, el diseño …