Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 18 of 18 for “"Bottom of the pyramid"”.
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Discretionary thrift at the bottom of the pyramid
The purpose of this research is to investigate the concept of discretionary thrift amongst low income consumers. Flatters and Willmott (2009) identified discretionary thrift as an advancing trend amongst affluent developed nation consumers. These consumers temper their spending habits depending on …
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Bottom of the Pyramid : profit versus welfare – metrics that matter
The research project investigated the trade-off between profit and social welfare objectives and whether metrics existed to measure the social welfare objectives set and the impact made. The study was conducted with leading brands within their respective categories and that are currently active in …
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Electrifying the bottom of the pyramid : improving access in slums
… America, Asia, and Africa, and as a result, the lack of safe, reliable electricity access in these regions is expanding. Addressing this issue will require a comprehensive strategy that caters to many different design scenarios. Slum electrification is a complex topic that needs to be closely …
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Monthly expenditure category fluctuations and trade-off in South Africa bottom of the pyramid households
This exploratory study investigated changes in the allocation of household expenditure between various product or service categories in a sample of South African low-income or 'bottom of the pyramid' (BoP) households. First, the mixed methods research quantified the monthly income and expenditure …
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Exploring the Intersection of Management Practices and Bottom of the Pyramid Economics in Developing Countries
This thesis explores the intersection of management practices and Bottom of the Pyramid (BoP) economics within developing countries. Utilizing a comprehensive case study approach, it evaluates several multinational corporations' ventures in these regions, focusing on their strategies to leverage …
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Best practices for the sustainable scaleup of lighting technologies in bottom of the pyramid communities
This thesis deduces a set of best practices for sustainably scaling up lighting technologies in developing countries with a focus on Bottom-of-the-Pyramid (BOP) communities, whose annual incomes are US $3000 or less (in local purchasing power parity). The best practices are derived from a …
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Unlocking public and private finance for financial inclusion for individuals at the bottom of the pyramid in Mbare, Zimbabwe
This study aimed to find the barriers faced by the poor in accessing finance, with a specific emphasis on Mbare, a small but bustling township in Zimbabwe known for its lively small scale businesses and markets. Recognizing the significant value of financial inclusion in addressing the large …
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The effect of mobile marketing on the purchase of staple products: a case of bottom of the pyramid consumers in Khayelitsha
The growth of mobile penetration in Africa has seen a rise in marketers seeking new ways of using mobile marketing to improve their business and develop sustainable marketing strategies. An empirical study on BOP consumers living in Khayelitsha, Cape Town, comprising a survey of a sample of 385 …
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The decision-making process of young urban South African single mothers at the bottom of the pyramid when purchasing baby food
This study investigated how young single mothers (YSMs) in South Africa's bottom of the pyramid (BoP) purchase food for their babies. The study focused specifically on mothers with babies between the ages of 6 to 24 months and explored various elements of their child nutrition decision-making. In …
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The impact of brand equity on consumer buying behaviour among bottom of the pyramid consumers in South Africa: A case study of Parmalat yoghurt
There has been significant research done on the impact of branding on consumer buying behaviour over the years, however, consumers at the bottom of the pyramid (BoP) have been ignored and very little research has been done in the South African market. This study examines the impact of brand equity …
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Three Essays on Product Positioning and Pricing
In the last essay, we address the product design problem for the bottom of the pyramid market. We model customers' purchasing decision as a joint result of customers' surplus requirement with respect to the product and the purchasing capability. Given the optimal designs of the current product, we …
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From the lab to the land : social impact technology dissemination in rural southern India
Despite their growing popularity, bottom-up, innovation-based development efforts are failing to make a significant social impact at the Bottom of the Pyramid (BOP). Merely inventing widgets for development - like affordable solar lanterns, improved cookstoves, and bicycle-powered machines - is not …
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Can the base of the pyramid twin goals of profit and improved welfare be achieved?
Do companies that are involved in ventures at the bottom of the pyramid (BOP) achieve both profit and an increase in the welfare of the poor as proposed by Prahalad and Hart (2002), or is there is a trade-off between profit and welfare as argued by critics of this proposition such as Karnani …
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Gateway to energy democracy and access in India using off-grid solar home systems and PayGo platform
More than a billion people around the world still lack access to electricity with more than 300 million of them living in India. Without any other options, these citizens are forced to either go without power or burn kerosene or wood. There is an urgent need for the democratization of energy, which …
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Design of mobile health tools for assessment of health and nutritional status in children
… selected and trained to work between members of their communities and the public health system. In spite of much advancement in screening tools and best practices in the healthcare system to date, service for members of the bottom of the pyramid remains largely unchanged. ASHA workers need …
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Customer relationship management processes in the Nigerian retail banking sector
The acceptance and wide adoption of relationship management strategies stem from the strategic competitive advantage(s) associated with an excellent customer-bank relationship. Similarly, its acceptance by big organisations and its subsequent performance in those organisations from developed …
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Frugal Innovation in Healthcare: Aligning Systematic Review, Patterns, and Factors for Diffusion in Developing Economies
The Economist (2010) defines frugal innovation as “instead of adding more bells and whistles, strip the products down to their bare essentials.” This definition is becoming an interesting phenomenon for academia and practitioners around the globe. This phenomena have changed the traditional ways of …
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Essays in microfinance: their capital structure and financial inclusion.
This study examines three central themes within the MF literature, within the context of the current drive and efforts by governments in sub-Saharan Africa (SSA) to improve institutional and governance quality, whilst implementing Microfinance as a blanket development policy tool. First, within an …