Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 5 of 5 for “"Bottom of pyramid"”.
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Regulation of Mobile Money Services in Tanzania
. The convergence of telecommunication services and financial services in Tanzania that gave birth to M-Money services has been celebrated by people of all walks of life. The services have bridged the gap to millions of people who could not access traditional banking services. As a result of these …
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CITE Suitability : an exploration of product evaluation methodologies for developing world technologies
There are a multitude of technological products that have been developed to improve the lives of bottom of pyramid consumers in the developing world. Unfortunately, many of these products fail to have the desired impact and there is a serious gap in knowledge of what works and what does not work. …
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The effect of mobile marketing on the purchase of staple products: a case of bottom of the pyramid consumers in Khayelitsha
The growth of mobile penetration in Africa has seen a rise in marketers seeking new ways of using mobile marketing to improve their business and develop sustainable marketing strategies. An empirical study on BOP consumers living in Khayelitsha, Cape Town, comprising a survey of a sample of 385 …
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The impact of brand equity on consumer buying behaviour among bottom of the pyramid consumers in South Africa: A case study of Parmalat yoghurt
… has been significant research done on the impact of branding on consumer buying behaviour over the years, however, consumers at the bottom of the pyramid (BoP) have been ignored and very little research has been done in the South African market. This study examines the impact of brand equity on …
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Accesibilidad a los medicamentos en los países en vías de desarrollo un acercamiento estructural, económico, político e institucional
… salud se entenderán las oportunidades y logros ofrecidos como recursos, bienes y conocimientos para satisfacer aquella demanda sobre la realidad corporal y mental que exige la persona de un modo intuitivo y racional y que debe ser, también, validado por las diferentes especialidades científicas …