Global ETD Search
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Showing 1 to 3 of 3 for “"Book marketing"”.
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Bookselling culture and consumer behaviour: marketing strategies and responses in traditional and online environments.
This research examines the implementation of marketing both by chain and online booksellers, and consumer responses to this marketing and a reading of the current trade press revealed calls for research into consumer wants and needs (Watson, 2002; Holman, 2007; Horner, 2007a). While BML (Book …
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Subteen, preteen, tween: Preadolescent literature inside and out
… neglected by literary scholars, educators, and book publishers. In Chapter 2, I analyze the themes within The Giver by Lois Lowry and use the developmental stage of preadolescence to define a subgenre of preadolescence, which has distinct characteristics that separate it from the other subgenres …
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River Banks, Rabbit Holes and Railway Children: Charting Series of Children's Classics
… through a close study of the material aspects of books. It highlights how publishers’ packaging largely serves to diminish the classics by presenting them as uniform products rather than individual tales. This thesis exposes the significant gulf between the idea of a classic that is tied to …