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Showing 1 to 1 of 1 for “"Bodily Rhetoric"”.

  1. CORPOREAL ANXIETY: THE VISUAL ARGUMENTATION OF RECENT ANTI-TOBACCO ADVERTISEMENTS

    … campaigns. This thesis documents the rhetorical trajectory of cigarette discourse in the United States, explaining how past cigarette advertising and anti-smoking campaigns have exerted influence on the messaging strategies of Tips from Former Smokers and The Real Cost. This thesis …

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