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Showing 1 to 1 of 1 for “"Black Values BET Attitudes African American"”.

  1. Value Driven: An Analysis of Attitudes and Values Via BET Programming Past and Present

    Rice, Sasha M2015

    <p>This paper explores the general attitudes of African Americans towards the programming disseminated on the BET network past and present (pre-Viacom/post-Viacom). The mass media company Viacom acquired BET from African American founder Robert L. Johnson in 1980. BET under Johnson took pride in …

    csusb Repository record