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Showing 1 to 1 of 1 for “"Biblioteca Central da Faculdade IESP/FATEC-PB"”.
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Do diagnóstico ao plano de marketing na biblioteca da faculdade IESP/ FATEC - PB: um estudo sobre infraestrutura e recursos humanos
The present study is aimed to diagnose the Central Library of the IESP/FATECPB College, from the scenario analysis, in what concerns to infrastructure and human resources. For that, it is presented the importance of a marketing plan as a management guide to the Library. Marketing is approached as a …