Global ETD Search
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Showing 1 to 1 of 1 for “"Bi-national products"”.
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From Soviet deficit to American inundation: Examining consumer attitudes toward country of origin and corporate social responsibility advertising strategies across cohorts in Ukraine
… entering the Ukrainian market have utilized a combination of local and global production and marketing efforts. Despite these efforts, this environment has not been studied thoroughly, especially with respect to how consumers perceive these marketing strategies. Therefore, this exploratory study …