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Showing 1 to 1 of 1 for “"Best Practice Manual"”.
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Assessing Geographic Information Systems (GIS) Use in Marketing Applications: A Case of Study in the Wood Products Industry
Geographical Information Systems (GIS) is a worldwide growing technology, however it is not yet completely accepted. Of all of the business processes in an organization, marketing is perhaps one of the natural fitting-processes to apply GIS. Even though there is recent research regarding …