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Showing 1 to 1 of 1 for “"Benign-violation Theory"”.
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It's All in a Meme: A Content Analysis of Memes Posted to 2012 Presidential Election Facebook Pages
… in the memes. </p> <p>The study also applies the benign-violation theory (McGraw & Warren, 2010) to the analysis of memes to understand the design choices made by meme creators. The benign-violation theory states that a physical or psychological violation is benign if 1) an alternative norm …