Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 4 of 4 for “"Behavioural loyalty"”.
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The impacts of service quality, customer satisfaction, and perceived price fairness on the behavioural loyalty of Hong Kong business and non-business air travellers towards airline companies
… satisfaction and perceived price fairness on the behavioural loyalty of Hong Kong business and non-business air travellers towards airline companies. A simple mixed method was employed in the investigation. Qualitative analysis was utilised to identify the behavioural loyalty-related factors …
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Product personalisation in the era of big data : the influence on customer loyalty
… between personalisation and customer loyalty as well as the existence or not of a moderating effect of privacy concerns on the relationship between personalisation and customer loyalty from an attitudinal and behavioural loyalty viewpoint. The research study was quantitative in nature …
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Reimagining loyalty rewards programmes via blockchain: usage, loyalty, and firm performance
… technology is poised to revolutionise the loyalty programme (LP) landscape. Still, there is a dearth of research exploring the factors that influence the acceptance and resultant loyalty creation of blockchain-based LPs. This study examines the relationship between technological acceptance, …