Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 3 of 3 for “"Behavioral targeting"”.
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The Internet as recommendation engine : implications of online behavioral targeting
… discusses the economic implications of Internet behavioral advertising, which targets ads to individuals based on extensive detailed data about the specific websites users have visited. Previous literature on behavioral advertising has focused almost exclusively on privacy issues; there has been …
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Intent-based user segmentation with query enhancement
… challenges with user queries in the context of behavioral targeting advertising by proposing a query enhancement mechanism that augments user's queries by leveraging a user query log. Different from traditional user segmentation methods, which take little semantics of user behaviors into …
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REACTIONS REGARDING ONLINE DISCRIMINATION AND AD PROFILES
… this thesis examine different aspects of online targeting and users’ reactions using advertising as the primary tool. One of the main goals for the studies was to develop policy recommendations and guide policymakers into making ethical decisions. But to do this effectively some of the primary …