Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 7 of 7 for “"Behavioral Advertising"”.
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Exploring the effect of perceived relevance and privacy concerns on consumer responses to online behavioral advertising
Online behavioral advertising (OBA) is a new form of online advertising based on consumer online activity history. Despite the growing attention and use of this form of advertising, research on OBA is still in its early stages. This study presents preliminary investigation of consumer responses to …
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Understanding online behavioral advertising and consumers' coping mechanisms: Integrating the persuasion knowledge model with the extended-extended parallel process model
Submission published under a 24 month embargo labeled 'U of I Access', the embargo will last until 2026-05-01
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The Internet as recommendation engine : implications of online behavioral targeting
… discusses the economic implications of Internet behavioral advertising, which targets ads to individuals based on extensive detailed data about the specific websites users have visited. Previous literature on behavioral advertising has focused almost exclusively on privacy issues; there has been …
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Exploring algorithmic realism in the data economy
… probe on transparency of profiling in online behavioral advertising, I show how algorithmic interventions can promote ethical practices, balance conflicting forces, and promote user trust in the data economy. Findings illuminate a path of ethics, opportunities for increased user participation …
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Privacy For Whom? A Multi-Stakeholder Exploration of Privacy Designs
… across three application domains: online behavioral advertising, drones, and smart homes. I choose these three domains because they represent different multi-stakeholder environments with varying nature of complexity. In particular, these environments present the opportunities to study …
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Deficiencies in online privacy policies : factors and policy recommendations
… The dearth of substantive privacy standards for behavioral advertising and emerging location-based services highlight these gaps. To explore this problem, the privacy policies of ten large OSPs were evaluated in terms of strategies for complying with the EU-DPD and US-SHA and in terms of their …
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Participating and designing around algorithmic socio-technical systems
… experience. For example, in the case of opaque behavioral advertising algorithms, what users need is an interpretable, non-creepy explanation with a link to their identity. I then evaluate the impacts of different levels of transparency on users’ perception of algorithmic decisions and show that …