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Showing 1 to 1 of 1 for “"Baseball attendance; Sports--Public relations"”.
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Gender differences & the effect of promotional techniques on fan attendance at MLB games during a losing season
… differences associated with promotions and game attendance. All losing teams of the 2006 season were analyzed, 16 total.</p> <p>Promotional schedules, interviews with MLB promotions practitioners and gender focus panels provided the primary research for this study. The quantitative data from …