Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 4 of 4 for “"B2B markets"”.
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Data-Driven Business Model Strategy Development for Incumbents in B2B Markets
… industry, engaging in business-to-business (B2B) sales with a strong market position and successful products interested in pursuing the development of new, data-driven business models to generate new sources of revenue. This effort requires both development of hardware products that can …
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UNPACKING VALUE CO-CREATION USING THE DYNAMIC CAPABILITIES FRAMEWORK
… shown how important value co-creation is in B2B markets. Considering that innovation is known to be influenced by a number of organizational mindsets (such as entrepreneurial orientation), it is important to understand the interplay between co-creation and various orientations influencing …
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Contact personnel versus the organisation : antecedents impacting relationship quality in the business-to-business context
… organisation and the individual commitments in a B2B relationship. The study seeks to determine the importance of organisational commitment and individual commitment in improving relationship quality within the Life Science industry. This is achieved by focusing on the individual antecedents that …
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Návrh marketingového mixu ve vybraném podniku
Diplomová práce se zabývá návrhem marketingového mixu pro vybraný podnik. Diplomová práce je rozdělena na 3 části. První část je teoretická, kde jsou popsána teoretická východiska. V této části je popsán podnik obecně, jeho formy a funkce a marketingový mix podniku. Dále jsou navrženy výzkumné …