Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 20 of 128 for “"B2B"”.
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Data-driven B2B marketing Utilization of data in B2B companies' marketing decision-making
… determine how such data is used in the field of B2B marketing, and specifically, it investigates the main factors influencing data utilization within Icelandic B2B companies. To be able to make assumptions on the topic, ten in-depth interviews were conducted with key players working in and/or …
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B2B strategy for network operations
… and other competitive advantages such as B2B Internet services. Increased consolidation and· strategic alliances in the industry, resulting from the Telecommunications Act of 1996 is giving rise to significant new competition in the industry. In addition to this, the advent of the Internet …
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Dynamic Targeted Pricing in B2B Settings
… purchasing process in business-to-business (B2B) contexts and develops an integrated framework for inter-temporal targeted pricing to optimize long-term profitability for the firm. Pricing decisions in B2B settings are inherently different from those within the business-to-consumer (B2C) …
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An exploratory study of B2B marketplaces
A business-to-business (B2B) e-marketplace brings together buyers and sellers using the Internet to conduct or facilitate business transactions. They came onto the scene in the late 1990's. There are independent exchanges, those formed by industry consortia, and private exchanges which are formed …
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Analysis of Japan's B2B public e-marketplaces
… have great expectations for the future of B2B public e-marketplaces, but the e-marketplace revolution in Japan is still at an early stage of development, and most have not yet produced satisfactory results. In this thesis, my objectives are to investigate and report on the major issues and …
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Application of XML in B2B financial services
Financial services industry is undergoing tremendous transformation due to regulatory changes and technological developments. The thesis discusses these changes including the advent of internet and how it is impacting the financial services industry. The paper provides a detailed account of XML …
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The Institutional Environment for B2B E-commerce Adoption
… and effect of institutional environment on B2B e-commerce adoption. The institutional environment in question includes industrial, governmental, legal and national cultural factors. The study has been conducted in two phases. Phase I was in 2001-2003, as the infant stage of B2B e-commerce …
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B2B brand engagement in social media: The employee's perspective
… customers of business-to-business (B2B) firms or their stakeholders. Only very recently have scholars begun to explore both customer and employee engagement and their effects on firm performance in both the business-to-consumer and business-to-business arenas. The research presented …
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A study of switching behaviours in the B2B service sector
… loyalty, but limited qualitative research for B2B loyalty within the services sector. This research has filled the gaps and contributes to the study of B2B switching by analysing the behaviours of the client, 'switched to', and 'switched from' service providers. The sample consisted of Canadian …
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Návrh rozvoje marketingového mixu pro posílení aktivit na B2B trhu
… který se snaží plně přejít z B2C trhu na B2B trh. Tento návrh by měl pomoci posílit aktivity projektu na B2B trhu. Práce se skládá ze tří částí. První část poskytuje teoretický základ, vysvětluje klíčové marketingové koncepty, analýzy používané k posouzení makroprostředí a mikroprostředí …
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An ontology-based approach to define and manage B2B interoperability
… partners, the concept of business-to-business (B2B) integration arouse. B2B integration is becoming necessary to allow partners to communicate and exchange business documents, like catalogues, purchase orders, reports and invoices, overcoming architectural, applicative, and semantic differences, …
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A study of firm's behavior in the B2B e-business regime
The economic essence of Internet-based B2B business has become an ever-important market concern after the dot-com mania collapsed in early 2001. Many theories have been developed to understand this new business pattern. Nevertheless, lots of puzzles remained unsolved. So far, even whether B2B …
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Data-Driven Business Model Strategy Development for Incumbents in B2B Markets
… industry, engaging in business-to-business (B2B) sales with a strong market position and successful products interested in pursuing the development of new, data-driven business models to generate new sources of revenue. This effort requires both development of hardware products that can …
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Three essays on b2b solution selling - challenges in sales, contracting, and pricing
… in sales, contracting, and pricing of complex B2B solutions in three essays: Essay 1 addresses the increased complexity for solution salespeople, who represent an essential strategic asset in solution selling. In-depth interviews with solution sales managers in study 1 and survey data from …
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La utilización de los medios sociales en PyMEs y grandes empresas tecnológicas B2B
… entender cómo las grandes empresas tecnológicas B2B usan los medios sociales con el fin de reforzar los procesos de comercialización y de fidelización de clientes. Este análisis permite definir estrategias similares para PyMEs tecnológicas B2B que actualmente no consideran la presencia en las …
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The importance of the protection of micro enterprises in B2B international commercial contracts.
This thesis examines the growing disparity in the application of the doctrine of freedom of contract in international commercial contracts, because of the need to protect perceived weaker parties. Using the qualitative doctrinal legal research and adopting an interdisciplinary approach to enquiry, …
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An exploration of the characteristics of co-creation in the B2B service business
… based on qualitative empirical enquiry into B2B service businesses. The findings of the study indicate that certain characteristics of co-creation are needed in order to co-create and which can create potentiality for strategic thinking. The study contributes to academic knowledge by …
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B2B E-commerce : value chain transformation, enablers and barriers, technology, privacy and security
… shift. The scope of this thesis is limited to B2B E-commerce. This paper took global perspectives to analyze value transformation, enablers and barriers, technology, privacy and security due to channel shift from traditional channel to e-commerce.
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