Global ETD Search
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Showing 1 to 2 of 2 for “"Aunt Jemima"”.
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Marketing the Myth: The Racial Commodification and Reclaiming of Aunt Jemima
… this thesis intends to explore how the Aunt Jemima brand from the early 1890’s to the present day has utilized multiple marketing strategies in order to garner consumer attention. Focusing specifically on Karen Cox’s notion of the “southern tableau,” M. M. Manring’s investment in Aunt …
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Three essays on market, media, and consumer responses to food brand disruptions
This Dissertation was approved for publication on 2023-07-12 at 15:01.