Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 6 of 6 for “"Audience segmentation"”.
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Audience Segmentation Ethics in Health Promotion
<p>Audience segmentation is a crucial component of health promotion campaigns as it is believed to support health-related campaigns to achieve greater benefits. However, there are numerous concerns about the ethicality of audience segmentation. For instance, Newton, Newton, Turk, and Ewing (2013) …
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Audience segmentation and lineup influence at Iceland Airwaves
… has been limited. This project studies the audience at Iceland Airwaves over a four-year period. Using the K-prototypes clustering algorithm, four distinct audience segments were created. Headliners performing at the festival across this period were assessed, with the objective of evaluating …
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Individual Differences in Internet Usage Motives
… applications. The role of personality in audience segmentation research is discussed along with implications of the findings in usability and interface design. Suggestions for future research are included.
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MASS MEDIA AND AIDS PREVENTION AMONG CHINESE COLLEGE STUDENTS
… cultures such as China to serve as a theoretical audience segmentation technique which further enhances efficiency of health campaigns.
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The impact of information, education and communication (IEC) strategies in malaria prevention and control during pregnancy in Africa.
… campaigns Symbolism versus message delivery Audience segmentation versus information delivery. The survey reveals a high level of awareness of IEC strategies among respondents in the African countries studied. The evidence of impact reported by respondents supported the findings of the …
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Assessment of a voluntary nonlead ammunition outreach program on midwestern national wildlife refuges
… nonlead outreach with additional staff training, audience segmentation with targeted messaging for different audiences, broadening the scope of outreach to include human health lead risks, and relevance of nonhunters as stakeholders. Methodologically, this study was the first application mixed …