Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 7 of 7 for “"Attitudinal loyalty"”.
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The relationship between hotel staff service delivery with customer attitudinal loyalty and financial outcomes
… service value, customer satisfaction, customer loyalty, and financial growth (Heskett, Jones, Loveman, Sasser, & Schlesinger, 2008). The study identified key variables of staff service delivery, customer attitudinal loyalty, and financial outcomes that conceptually match the service-profit chain …
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Product personalisation in the era of big data : the influence on customer loyalty
… between personalisation and customer loyalty as well as the existence or not of a moderating effect of privacy concerns on the relationship between personalisation and customer loyalty from an attitudinal and behavioural loyalty viewpoint. The research study was quantitative in nature …
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Reimagining loyalty rewards programmes via blockchain: usage, loyalty, and firm performance
… technology is poised to revolutionise the loyalty programme (LP) landscape. Still, there is a dearth of research exploring the factors that influence the acceptance and resultant loyalty creation of blockchain-based LPs. This study examines the relationship between technological acceptance, …
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Application of Investment Theory to Sport Consumers: Predicting Intention to Continue or Reduce Commitment
… on scale items measuring both behavioural and attitudinal loyalty as well as satisfaction and investment constructs, and higher scores on items measuring the quality of alternatives. Based on these findings, sport marketers can target marketing strategies by assessing differing levels of …
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Analysing the Factors Affecting Customer Loyalty in E-Commerce in Vietnam
… is to identify the determinants of customer loyalty in e-commerce in Vietnam from their perspective, using statistical method. Additionally, the research also examines differences in consumers’ loyalty perceptions between various demographic groups. Using quantitative research with 476 …
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An investigation into consumer motives in purchasing counterfeit luxury branded products at the China Town in Windhoek Namibia
… effects of counterfeit ownership on consumer loyalty to counterfeits by testing more attitudinal loyalty characteristics.