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Showing 1 to 1 of 1 for “"Athlete Endorser"”.
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Athletes’ Post-transgression Csr Communication Strategy in Sport
… of CSR endeavors may vary per situation if athlete endorsers have committed transgressions. Thus, it is imperative to understand the potential risks created by athlete endorsers’ transgressions, especially given the lack of existing relevant studies (Wilson, Stavros, & Westberg, 2008). …