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Showing 1 to 1 of 1 for “"Astérix"”.
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Producing Popularity: The Success in France of the Comics Series "Astérix le Gaulois"
… rise in popularity of the French comics series "Astérix le Gaulois" through a production-of-culture lens in an effort to uncover how industry evolution and organization, protectionist legislation, marketing, advertising, branding, and consecration by the media worked interdependently to catapult …